Three companies. Three transformations. Every number is real — from the revenue before, to the pipeline after, to what waiting another month was costing them.
Click any case study to read the full story — the situation, the work, the results, and what every month of delay was costing them.
Rilla came to PATH at $25M ARR after a 6-month struggle to build an SDR team. Within one quarter of working with Mark, they had 12 SDRs averaging 2 demos per day and $1.3M in new pipeline every month. One year later, revenue had doubled to $50M+.
Heave was a 10-person construction SaaS startup with no SDRs and no outbound motion. Mark hired 3 SDRs in 4 weeks. Their first full month of calls, the team averaged a demo a day. One year later their revenue was 3x, they raised a $7M Series A.
A home remodel SaaS company had tried and failed to build an SDR team internally. Mark hired two reps — neither had sales experience — selected on coachability and hunger alone. Both booked meetings by Day 3. By the end of their third full month, the team had successfully sat nearly 100 demos and were generating $250K in new pipeline every single month.
Rilla waited 6 months trying to figure it out themselves. That delay cost them an estimated $7.8M in pipeline and $3.1M in revenue. The companies that win aren't the ones that eventually build their SDR engine — they're the ones that build it first.